My birthday is this week, so I’m sharing 7 lessons that shaped me this year. These lessons made me a better founder, a better mom, and a better human and I hope they help you build a life and business that feels like yours again.

If AI has you wondering where you fit as a Hairstylist, you’re not alone. Here’s the truth no one is saying. AI isn’t replacing the hands, heart, or artistry of Hairstylists. It’s creating space for you to grow, earn, and breathe again.

Client retention doesn’t come from discounts or luck. It comes from connection. This blog shares how LiQUiD founder Chrystal coached her team to 93% retention and how LiQUiD’s Prep Assistant now automates the same system for every stylist.

Most stylists are booked but still broke not because of talent, but missing business foundations. Learn the 3 biggest profit gaps in your salon and how to fix them with LiQUiD’s tools for pricing, clarity, and retention.

Consultations aren’t small talk, they’re the key to loyalty and bigger profits. This blog breaks down why skipping the consult is costing hairstylists money, and how to turn every conversation into trust, upgrades, and rebookings.

Salon cash flow is one of the most overlooked parts of running a profitable chair. In this blog, we break down why hairstylists struggle with steady income and how pricing strategy creates consistent monthly security.

What If Marketing Didn’t Feel Hard? If you’ve ever sat staring at your phone thinking, “What the heck am I supposed to post today?” you are not alone. Marketing can feel overwhelming, time-consuming, and let’s be honest … just plain awkward, for a lot of us. But here’s the truth: Marketing isn’t about selling. It’s about showing up. It’s about making it easy for the right people to find you, trust you, and choose you.

Discounting feels generous, but it drains your profit and your power. Learn how to package your services into bundles that add value, build loyalty, and protect your paycheck, without undercharging.

If you’ve ever felt that sting of a happy client vanishing after their first visit, you’re not alone. Here’s how to stop the ghosting, build loyalty on repeat, and create a steady, predictable business that supports your artistry.

Wondering if your booked days are actually paying you? This guide will help you price every service for profit, protect your artistry, and build a sustainable, confident business; without second-guessing.

A mid-year strategy reset for every stylist ready to grow

How to stop using vanity hashtags and start using strategic, client-driven hashtags that actually lead to bookings not just likes.

Most stylists don’t retire, they just stop working when their bodies give out. I built and sold a profitable salon and walked away on my terms. Here’s the truth about why most beauty pros can’t and what we need to change in this industry, starting now.

Clients are searching for “best silk press near me” just as often as “best balayage in [city].” If your salon isn’t ranking on Google, they’re booking with someone else. Here’s how to fix that with strategic local SEO that gets your salon in front of the right clients.

The beauty industry is evolving fast, but the biggest shifts of 2025 aren’t getting enough attention. While viral trends dominate social media, data-driven changes in services, client spending habits, and personalization are quietly reshaping the industry. Here’s what salon owners need to know before it’s too late.

AI can only amplify what already exists. If your business strategy, brand identity, and client connections aren’t strong, AI won’t fix it—it’ll just generate more noise. Here’s how to get AI-ready the right way and make sure technology works for you, not against you.

Fear will always be there—but staying stuck in it is what holds your business back. If you’re waiting to feel 100% ready before making a move, you’ll stay exactly where you are. Here’s how to push past fear, raise your prices, and build the business you deserve.

Minimalist clients aren’t spending less—they’re spending smarter. If your salon isn't priced for profit or focused on high-value experiences, you could be leaving money on the table. Here’s how to thrive in a “less is more” economy by making every service, sale, and appointment count.

Build a salon that thrives without you! Learn how to create steady profits, a strong team, and smart systems so you can step back while your business keeps growing. Start today!

Being fully booked is great, but if you’re not growing, it’s time to level up! Upsell, bundle, raise prices, and create VIP experiences. Small tweaks = big wins. Work smarter, not harder—your biz deserves to thrive!

Tax season doesn’t have to be stressful! With smart planning, organized finances, and tools like LiQUiD, salon owners can simplify taxes, save money, and boost profits. Ready to thrive, not just survive? Book your Profit Audit today!

Running a salon can feel like a never-ending to-do list, right? Between back-to-back clients, last-minute cancellations, and the constant buzz of your phone, finding time to breathe (let alone eat) is a struggle. But guess what? It doesn’t have to be this way.

Assess your salon’s financial health with simple steps. Learn to price right, track hidden costs, and set profit goals using LiQUiD for easy money management. Take control of your business today!

Helping clients navigate the Pinterest-to-reality gap isn’t about saying no—it’s about shaping their ideas into achievable, personalized goals. You’re more than a stylist; you’re a guide, partner, and expert who turns hair dreams into reality in the best way for them.

At its core, effective scheduling is about more than filling time slots. It’s about creating a structure that supports both your business goals and personal well-being. Done right, your schedule becomes a foundation for sustainable growth and balance.

Discover how to introduce scalp analysis as a simple, effective first step into trichology. Learn to address scalp health concerns, boost credibility, and increase revenue—all without needing full certification. Start small, provide value, and transform your client care today!

The beauty industry is entering a new era. In 2025, success is no longer just about delivering flawless blowouts or keeping up with the latest trends. It’s about laying the groundwork for sustainable business growth—building a salon that thrives financially, serves loyal clients, and sets you apart as a leader in the industry.

Discover quick, impactful strategies to supercharge client loyalty in your salon. From transparent pricing to community-building, these simple tweaks help you stand out, boost profits, and keep clients coming back for more.

Looking to boost your salon’s revenue without needing more clients? Learn how to upsell your existing services in creative ways that enhance your clients' experience and keep them coming back for more!

Looking to boost your salon’s revenue without needing more clients? Learn how to upsell your existing services in creative ways that enhance your clients' experience and keep them coming back for more!

Running your own business as an independent hairstylist is an exciting journey, but it requires more than just talent behind the chair. To build a thriving business, you need the right tools, strategies, and mindset. Here’s how to market yourself effectively and bring in your ideal clients.

The beauty industry is brimming with talent, creativity, and potential. Yet, with 80% of salons closing their doors within the first 18 months, it’s clear that passion alone isn’t enough to guarantee success. If you’re a salon owner, navigating the common challenges of the industry is essential to building a profitable, sustainable business. From financial clarity to a focus on client experience, there are key strategies that can help salon owners not only stay afloat but also thrive. Here’s a look at why so many salons struggle and how you can defy the odds to create a successful salon business.

Clients are the heartbeat of every brand, especially for hairstylists and salon owners. They are the reason you do what you love to do, and also the foundation of a successful salon. A salon business owner who prioritizes client relationships isn’t just delivering a service but building trust and creating experiences that clients enjoy. One of the reasons why LiQUiD exists is because we understand that prioritizing client relationships is the key to creating a brand that clients love and talk about. That’s why we’re committed to providing tools and insights that help salon owners and hairstylists go beyond basic transactions, allowing them to engage with their clients on a deeper level.

In a world where client expectations are rising, salon owners need to stand out by understanding their clients on a deeper level, anticipating their needs, preferences, and personal goals. Read on for the secret to achieving this.

One of the challenges of being a hairstylist and owning a salon is retaining clients. Converting one-time visitors into regular clients involves a blend of 5 key strategies that not only enhance client satisfaction but also realize significant returns.

While raising prices may seem like the easiest solution, it's not always the best move for keeping clients happy. At LiQUiD, we believe in a smarter, client-centered approach to increasing your service ticket and overall revenue—without needing to hike up prices.