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Discounting feels easy and generous. 

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But let’s be real: Discounts don’t just shrink your profit …they shrink your power. Every time you cut your price “just to help,” you end up helping everyone but yourself.

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It’s time to flip the script. Instead of subtracting, let’s add value.

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Why Discounts Hurt More Than They Help

• They train clients to wait for sales
  
• They make your regulars feel penalized for paying full price
  
• They set a precedent that your time is negotiable
  
  

Even worse? You’re working just as hard for less. That’s not sustainable. Or fair.

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Enter: The Bundle

Bundling isn’t about lowering your value. It’s about packaging your expertise into a thoughtful, high-impact experience.

•  Add gloss + blowout to a haircut and position it as a “Shine & Style” bundle
•  Turn color + deep treatment into a “Healthy Blonde Plan”
•  Offer a seasonal “Back to School Refresh” with trim, tone, and product mini
• Add and trim to your braid services, keep the hair healthy and protected

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You’re not “discounting”... you’re elevating. You’re solving problems in a way that makes sense for the client and your bottom line.

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How Bundling Boosts Profit

• Helps you plan for higher ticket days
  
• Builds client trust through clarity
  
• Encourages pre-booking and retention
  
• Positions you as a luxury experience, not a coupon
  
  

Use LiQUiD to Build Smart Bundles

Not sure which services are the most profitable to pair? LiQUiD helps you calculate your profit margins, understand what actually earns, and craft bundles that protect your time and your paycheck.

It’s not just strategy .. it’s your salon profit system, simplified.

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Final Thought:

Let’s retire the guilt-fueled discount hustle. Let’s replace it with confident, clear, profit-powered service bundles.

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Use LiQUiD to build your first PROFITABLE bundle today.

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💜Slay the day!

Chrystal Graves & Team LiQUiD 

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