Your Instagram Isn’t Just a Feed — It’s a Funnel
How to Build a Brand Message That Books Clients (Without Selling Your Soul Online)
Instagram isn’t just about pretty hair photos anymore.
It’s where your next client is deciding:
Do I trust you? Do I see myself in your chair? Am I booking... or scrolling?
Whether you're commission, booth rental, salon suite, or salon owner — your Instagram should speak for you, so you don't have to always be online explaining what you do.
And no, you don’t need a full-time content calendar or a ring light obsession.
You just need a clear brand message that actually matches your business.
Let’s build that in four simple steps.
1. Know What You Actually Offer (Hint: It’s Not Just Hair)
Yes, you do hair. But what experience are you offering?
Start with this:
- What type of services light you up?
- What kind of clients are you obsessed with?
- What results do people walk away with that make you proud?
You don’t need to be everything to everyone. Just be clear about what you’re great at and who it’s for.
ACTION: Write a 1–2 sentence brand promise. Something like:
“I specialize in effortless color + natural-looking extensions for busy professionals who want luxury without the drama.” Make it real. Make it yours.
💡 Use LiQUiD your AI Powered Business Assistant to double-check which services are actually the most profitable then center those in your brand messaging.
2. Say It the Way You’d Say It in Real Life
Stop over-polishing your captions like you’re writing a college essay.
How do you talk when you’re actually with clients?
That’s your brand voice.
If you’re laid-back and funny — be that.
If you’re calm and intentional — show that.
If you're confident and direct — own it.
ACTION:
Choose 3 words that describe your vibe behind the chair.
Then make sure your captions, stories, and bio reflect that energy.
Your people will find you faster when you sound like… you.
3. Make Booking Easy (And Obvious)
No one should have to dig through your highlights to figure out:
- What you do
- Who it’s for
- How to book
If your dream client lands on your profile today…
Can they book within 2 clicks?
Do they know why they should?
ACTION:
- Pin a post that clearly says who you are, what you specialize in, and how to book.
- Add a “Start Here” highlight.
- Use your bio link to take people exactly where they need to go (not just your homepage).
💡 Not sure which services to feature? LiQUiD can tell you what’s making you the most money so you can prioritize what actually builds your business.
4. Show Your Face (Even Just Once a Week)
You don’t need to post selfies every day but your dream clients should know who they’re booking with.
People don’t just book hair. They book connection.
ACTION:
Once a week, show up. Pop into your Stories. Post a quick “client win” or a behind-the-scenes clip. Say hi. Tell people what you’re up to. Doesn’t need to be fancy.
The more they see you, the more they trust you. Your brand message isn’t a logo or a filter.
It’s the way your business introduces itself even when you’re not online. You don’t need to go viral.
You need to be clear, consistent, and profitable.
Let LiQUiD help you figure out which services are your money-makers, what kind of clients you attract most, and how to position yourself like a boss without guessing.